Job Position: Marketing Graphic Designer

At a time of expansion for Pinnacle Hotels, with three LeMéridien properties joining the Pinnacle portfolio, I led the UI/UX of the hotels’ websites using Figma, starting with Pinnacle Hotel at the Pier, to better align with customer expectations and position the brand as a leader in luxury hospitality.

I worked alongside the Marketing Manager and Regional Manager to promote Pinnacle Skytower, the tallest residential building in Canada. The tower will also be home to the new Le Méridien Toronto, for which I developed storytelling concepts and impactful visual assets that communicate a sense of lifestyle, sophistication, and luxury.

Additionally, my role consisted of leading the creation of branding guidelines and visual identities for the eight distinct brands within the Pinnacle portfolio, ensuring consistency and bringing each to life through marketing campaigns. I designed brand assets such as menus, promotional materials, print and digital ads, property signage, landing pages, email campaigns, and more while enhancing the guest experience at every touchpoint.