Services: Branding & UI/UX
Timeline: 2 months

Next-One is an innovative property management company based in Medellín, Colombia, dedicated to redefining the industry by providing an user-friendly digital experience that streamlines everyday tasks and payments for building management, fostering trust and offering peace of mind. To do so, we came up with a properties portal where each of their clients were able to find important information and latest updates on their residential building.

After over 12 years with their old branding, the company sought a new brand identity to better reflect their vision. The new identity focuses on a fresh, modern aesthetic, anchored by a brandmark representing a forward icon. The redesign features two arrows pointing to the right, symbolizing progress and action, integrated seamlessly with a combination of rounded and geometric sans serif font. The letter “X” was customized to form one of the arrows, which ultimately maintains the overall meaning within the logo throughout multiple logo variations.

This branding was applied to a new website, staff uniforms, and print marketing collateral. Presentation templates were also designed to improve workflow and usability for sales and marketing teams, facilitating collaboration within the company.

To learn more about the website design process, click here.