Life Quality Supports
Services: Branding & Web Design
Timeline: 8 weeks
Life Quality Support was created by Reece with the purpose of helping and providing the necessary support to families with ASD and neurodiversity to developing those same skills in men and woman who have different types of diagnosis.
Reece grew up taking care of his older brother, Luke, who has autism (ASD). Throughout the process of working closely with him to develop his communication skills, self-love and self acceptance, Reece and his family discovered that Luke has passion and talent for music, spefically playing the guitar. Luke then feels more confident and he is able to find himself and help others through music. This inspiring story helps Reece realize that he can also help others by providing support in finding ‘Ability in Disability’ through his core value; love.
The Challenge
The goal for this project was to create a brand identity and website design that would reach and speak to those in need of support while telling Reece’s story. He also needed help to create a digital customer journey that seamlessly connected Reece with his target audience by putting all the information out there for those who need it in a more clear way.
The Solution
The process for this brand identity begins with representing the business’ core values into the logo. The main idea was to create a harmonic yet fun composition of the main letters combined with icons while communicating multiple layers of meaning through it’s design. It was very important for Reece to maintain the primary colours of his previous logo into the new branding as these represented trust, happiness and excitement. These colours where slightly adapted to create a better contrast between elements.
A brand mascot was then incorporated into the concept as a way of telling their story through visuals with the purpose of creating a lasting impression that would stand out to potential and existing clients.
